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Alicia Garza's net worth is around $$1 Million - $3 Million as of November 2021. The thrill didn't last long. The net worth of Bernardo Garza Sada and his family was estimated at $1.5 billion in 1996. The other components are led by VITRO, VISA, controlled by the Garza Laguera family, and the CYDSA group, presided over by the Sada Zambrano family. The oldest executive at Cemex S.A.B. "It's too close to a school, I am suddenly told by the authorities. Interested in Management Consulting. Although she is a millionaire in her own right (having inherited her father's department store chain) she was deeply shocked to find out what life was like with "the untouchable Monterrey Royalty," who have politicians at their call. Alfa in 1996 Hylsamex's revenues accounted for nearly one-third of Alfa's in 1995 (and 35 percent in 1996), but its net income in 1995 was only 12 percent of the group's total. The following is a Forbes list of Mexican billionaires is based on an annual assessment of wealth and assets compiled and published by Forbes magazine on April 17, 2017,[1] updated January 8, 2021.[2]. MONTERREY, MexicoMention Monterrey and the Monterrey Group comes to mind; mention the Monterrey Group and a tightly knit family of wealthy and conservative businessmen comes to mind. Although Alfa suffered near-bankruptcy in the economic crisis of 1982 and lost money in the peso devaluation of 1994, it remained among the largest industrial enterprises in Mexico. The original head of probably the single most influential and extensive capitalist family in Mexico was Isaac Garza Garza, the son of Juan de la Garza Martnez, mayor of Monterrey, and Manuela Garza, Jewish immigrants from Spain who had settled in the region of Monterrey, Nuevo Len. He married Margarita Sada Garca on 11 February 1921, in Monterrey, Nuevo Len, Mexico. In 1936 the family holdings, already vast, were divided into two separate industrial groups. In recent years, metabolic engineering of microorganisms has attained much research interest to produce biofuels and industrially pertinent chemicals. De C.V. The most famous of these groups, the ALFA industrial group, the largest in Latin America in the early 1980s, was founded by Bernardo Garza Sada, grandson of Isaac and son of Roberto. And she claims further - "There are innocent people in jail blamed for Don Eugenio's assassination. Slim has been the biggest gainer. No surprise, said FORBES, that year Mexico created more billionaires than any other Latin nation. With a net worth of $77.1 billion, 2015 was Slim's best year ever. His sisterMarinela Servitjewas director of the Papalote Museo del Nio and received the Woman of the Year medal. "The great absolutely pagan parties they gave could always keep the appearance of charity thanks to the ingenuous Franciscan monks who would attach their names to such events," Salinas writes. Some of the current members of the familys business organizations include Armando Garza Sada, Tomas Roberto Gonzalez Sada, and Dionisio Garza Medina. Armando Garza Sada serves as Independent Director of the Company. Whatever the truth about the Garza Sada killing, it was a turning point in the Echeverria regime. Sada Baby became famous at a young age as a result of his extraordinary singing skills. It's very dangerous. Ninfa Salinas Sada, Benjamn Salinas Sada, and Hugo Salinas Sada are his eldest children. It held 48 percent of the cold-rolled sheet market, 44 percent of the small-diameter pipe market, and 38 percent of the galvanized-sheet market in 1995. A Virtual Outcast, Last year, the twice-widowed Salinas caused a minor storm with her autobiography in which she tells of her own love affairs, something unheard of in polite society here. In the three decadesthat FORBES has been tracking billionaires, the number of Latin Americans on the list has jumped from twoin 1987 to 87 in FORBES World's Billionaires 2017 rankingsreleased last month. Jos Hernndez It is the largest of the four holding companies that constitute the Monterrey Group, which encompasses the holdings of the extended Garza Sada family, Mexico's wealthiest. Don Eugenio, as he was widely known, was the man mainly respinsible for turning a family beer brewery and glass factory into what is now a $1.5-billion industrial concern taking Monterrey from a small desert town at the turn of the century to one of Latin America's most important industrial centers. The early 1990s were not as good a period for Alfa, as world demand for petrochemicals and steel slowed. When the extramarital affair of one of the Garza Sada women had to be broken off because it was causing too much scandal, Salinas claims that the lover was dismissed with generous compensation. In July 1982 it presented a restructuring plan that called for it to sell one-fourth of its assets over a five-year period. de C.V. and Grupo Proeza, S.A.P.I. But in 2014, Slim lost that title to Microsoft co-founder Bill Gates. Save my name, email, and website in this browser for the next time I comment. A low-cost steel producer that invested $982 million between 1990 and 1996 to modernize its facilities, it had the most diversified product line in Mexico's steel industry and was making products for use in the construction, auto parts, and home appliance industries. "People have to know about those that have the economic power in Mexico. The company unwisely abandoned its prudent traditional policy of only integrating firms that had similar or complementary products. He is in charge of the Overcoming Association for Mexico and Latin America. Alejandro Baillres Gual, the successor to Don Alberto Baillres, studied at Culver Military Academy in Indiana and is Chairman of the Board of Directors of BAL and Executive Vice President of Grupo BAL. Conoce 68 inmuebles en Eugenio Garza Sada, Monterrey, Nuevo Len, desde $ 300 mil MN hasta $ 16.16 MDP. Alestra began long distance operations in Monterrey and Queretaro at the beginning of 1997 under the AT&T name. By 1980 it had 157 subsidiaries in 39 branches of the economy. On this page is a household net worth percentile calculator for the United States. Although her fortune is due to an inheritance from her late husband,Eugenio Garza Lagera, former president of FEMSA (the largest Coca-Cola bottler in Latin America and distributor), Eva Gonda and her daughters have administered FEMSA to the extent of trading on the stock exchange of New York Securities;that is, they have grown the business. Without the unifying and patriarchal figure of Mr. Garza Sada, the Monterrey Group is splitting into two new groups. She alleges she was surrounded by cars full of gunmen and was swamped with telephone threats. As a result, he is wealthy in comparison to most singers and rappers. Guy Haines is an up-and-coming tennis player who wants to marry Anne Morton . Sade Net Worth. Alberto Baillresis married to Doa Mara Teresa Gual with whom he had: Alejandro, Juan Pablo, Ral, Xavier, Mauricio, and Teresa. He also said Alfa would enter retailing by opening 25 home-improvement stores over the next five years. Hylsamex's revenues accounted for nearly one-third of Alfa's in 1995 (and 35 percent in 1996), but its net income in 1995 was only 12 percent of the group's total. All of these conglomerates rank among the top fifty companies in Mexico. Members of the Ermirio De Moraes family still appear on the list, but not the Garza Sadas. Eugenio Garza Lagera was born December 18, 1923 in. As an era of high prices for Mexico's oil exports suddenly came to an end, in late 1981 Alfa dropped its projection of earnings for the year from $80 million to $2 million. Slim moved into the world's top 10 richest persons. The memorial was established as a way to help prevent crime and to promote the education of young people. Based on the stats for David Lee Garza's Youtube channel, the total number of video views is around 13.6 Million, which means David Lee Garza has roughly made $13,614.00~$27,228.00 US dollars on Youtube . . B. de C. V. (ALFA A) (Consumer Goods Conglomerates) 1,716,994,307: 35.6%: 1,093,433,485 USD Mauricio Fernndez Garza net worth 5.02 Million Millions of dollars 89% Net worth score Disclamer: Mauricio Fernndez Garza net worth displayed here are calculated based on a combination social factors. Menno Vellinga, Economic Development and the Dynamics of Class: Industrialization, Power and Control in Monterrey, Mexico (1979). I've begun to understand the abuse of power and the alienation that comes from the need to gain more and more power through money. The Aramburuzabala are considered the queens and business pioneers in Mexico, according to Forbes occupy the sixth place in the list of the richest families in Mexico. "With my eight children, and 17 grandchildren coming in and out all the time, it was impossible to go around hiding my papers everytime the bell rang," she says. But over the last 30 years, the Monterreyor BreweryGroup was both held together and developed into a billiondollar operation by Mr. Garza's son, Eugenio Garza Sada, so that today it owns dozens of companies in different sectors and regions of the economy. The memorial to Garza Sada was created to educate future generations of Garza Sadas work. Thus Juan Antonio Gonzlez Moreno has been CEO and head of GRUMA, which has a value of at least 5 billion dollars. Spring is coming and with it 17 tourist cruises will arrive, Watch out! 20th-century Mexican art Icon Link Plus Icon; Icon Link Plus Icon; De C.V executives and other stock owners filed with the SEC include: Track performance, allocation, dividends, and risks, Annotate, download XLSX & look up similar tables, Filter, compare, and track coins & tokens, Stocks and cryptocurrency portfolio tracker. Before the year was out the government had extended Alfa an emergency aid package of 12 billion pesos ($480 million). If you continue to use this site we will assume that you are happy with it. If you continue to use this site we will assume that you are happy with it. Don Eugenio, Salinas writes, understood and agreed to inform the other industrial captains. Death: September 17, 1973 (81) Nuevo Len, Mexico. boardman crime activity; nsw freshwater fishing competitions 2022; sermon on church building project pdf; regarding community advisory boards cabs they citi quizlet We present to you the Mexican families that have put our country up high and have great weight throughout the world. Augustinians, a Roman Catholic religious order of priests and brothers named after the fifth-century bishop and saint Augustine of Hippo. By the end of the year it was predicting a $60 million loss and it finally reported an actual loss of $120 million. The corporate staff was slashed from 4,000 to 1,000, and later to 400. He was in the creation of the Jos Cuervo Foundation, which is dedicated to supporting the vulnerable population in educational, social and cultural issues. On May 17, 2021, Baby's new song " Little While " released on Youtube. The memorial consists of three plaques and a tree. These families have built billionaire and legendary empires, they are the wealthiest in the country. He is president of Grupo Inbursa and IDEAL, and he is also an advisor in Stock Market Investor and Inbursa insurance. The largest commercial chain in Mexico originated in Jalapa when Lzaro Chedraui, a Lebanese immigrant opened the El Puerto de Beirut haberdashery that years later would be the Chedraui Commercial Group. Known as one of the most powerful families in Latin America, the Garza Sada family has control over two of Mexicos three largest financial groups. de C.V., El Puerto de Liverpool, S.A.B. TRASCENDENCE Don Eugenio Garza Sada was born on January 11, 1892. Isidro Vizcaya Canales, Los orgenes de la industrializacin de Monterrey (1971). The children of the tortilla entrepreneurRoberto Gonzlez, better known as Maseco, own one of the most important consumer industries in the world;They also own Banorte. Alicia Garza has an estimated net worth of $1-$5 million as of January 2023. America's du Pont family was fourth, with a net worth at $10 billion. He is president of Amrica Mvil, Telmex, Grupo Carso, Grupo Sanborns and Promotora Musical. Just days before publication, 30 state police burst into the printer's shop and took off with 17,000 copies, the plates, the manuscript and the printer himself. Since February 2016, the 19-year-old lady hasn't. She has earned her net worth from her civil rights activity and articles about social justice topics. Principal Subsidiaries: AlfaTelecom, S.A. de C.V.; Alpex, S.A. de C.V,; Dinamica, S.A. de C.V.; Hylsamex, S.A. de C.V.; Sigma Alimentos, S.A. de C.V.; Versax, S.A. de C.V. When Roberto Garza Sada was born on 9 December 1895, in Monterrey, Nuevo Len, Mexico, his father, Isaac Garza de la Garza, was 42 and his mother, Consuelo Sada Muguerza, was 27. Even the local federal attorney's office refuse to register Salinas' denuciations. Sada Baby net worth is $2 million (approx). Carlos Slim Domitis married to Mara Elena Torruco, he is the oldest son of the businessman, he is 49 years old and has a degree in Business Administration from Universidad Anhuac. Nadie supo nada: La verdadera historia del asesinato de Eugenio Garza Sada. It was also engaged in the manufacture of raw materials used in the production of polyester fibers and polymer products and in the manufacture of specialty chemical products. In addition, foreign lenders who were owed $273 million and Mexican banks holding about $301 million in Hylsa debt agreed to stretch out the loan repayments over 15 years and received 21 percent of Hylsa's common stock. Oil prices would know no limit. It begins with a brief analysis of the historical corporate governance model in Mexico, including the governance structures, the banking and financial systems, ownership and A 15-member board was named to govern the company, of which nine would be named jointly by the foreign banks and the Garza Sada family. I will soon write another book showing the moral decay of our ruling class.". And so it was: 1994 was the biggest for Mexico's super rich. Visit the post for more. There are 14 older and 21 younger executives at Cemex S.A.B. Except that school has been there for 10 years. They are also members of the Board of Directors of the Bank of Mexico. Last updated: 1 February 2023 at 11:00am EST. Sade is popular as a lead vocalist of the popular band Sade. You may opt-out by. With the exception of the Zambranos and the Garza Sadas, the rest continue to meet the ten-digit mark. Third was the family of Sam Walton, founder of Wal-Mart, the third-largest U.S. retail chain. The book stunningly claims that the 1973 assassination of family patriarch Eugenio Garza Sada was not the work of leftist guerrillas, as the country had been led to believe, but had been ordere by some prominent members of the family. La fortuna de los Garza Sada estuvo encabezada por el empresario Eugenio Garza Sada, quien naci el 11 de enero de 1892 y que, junto con el resto de su familia, tuvo que refugiarse en. In 1992, the FORBES billionaires issue was dedicated to Mexico's billionaires. . The bottom 50% own just 1% of the wealth in the U.S. and have a median net worth less than $122,000. But as successive Mexican administrations cried for rapid industrialization and the "group" with government support, expanded it became the nation's most powerful political lobby, speaking for the moneyed classes of Mexico. Sa fortune s lve 300 000 000,00 euros mensuels [2] Alfa in 1996 [ edit] Hylsamex's revenues accounted for nearly one-third of Alfa's in 1995 (and 35 percent in 1996), but its net income in 1995 was only 12 percent of the group's total. Encyclopedia.com. If she knew there would be so much trouble, why did she write the book? And anyway, all the private things I write, everyone knows about in Monterrey - employes, wives, servants. A year later, however, the economic effect of the killing is being felt. Mail us : ben@mus-max.net . The memorial is located at the crossroad where Garza Sada died in 1973. de C.V., a listed corporation in Mexico with operations in 28 countries, and a business portfolio that includes refrigerated food, energy, petrochemicals, aluminum auto parts, IT and communications. Tresalia Capital diversifies direct investment businesses and invests in sectors with high growth potential. Mr. Garza Laguera now heads the holding company Valores Industriales, S.A., which controts the Cuauhtmoc Brewery and the Serfin financial group, while Mr. Garza Sada is president of Grupo Sidergico Alfa, which owns the NYLSA steel group. Relatives claim that they have been "tortured and forced to confess.". Alfa took a 26 percent interest in the company, Alestra, with Visa and Bancomer holding 25 percent and AT&T holding the remaining 49 percent. Together, they have released various songs, including Soldier of Love, which has won them many awards and Lovers Rock, and . In the United States, Garza is now a prominent figure widely known for being a part of the international Black Lives Matter movement. The Mexican economy surged and 11 new billionaires were added to the 1993 list. Most online reference entries and articles do not have page numbers. Once Echeverria became president, she goes on, he began to press Don Eugenio to sell HYSA, the "group's "most powerful industry, producing 1.3 million tons of steel per year. However, financing for both will continue to be channeled through the Serfin group. EZLN seala al gobierno por muerte de Samir Flores; AMLO responde, 5 Beneficios de la Publicidad Programtica para tu negocio, Negocios con El Chavo del 8 y Frida Kahlo, entre la nueva oferta de la feria anual de franquicias, Femsa invertir 1,700 mdd en sus principales negocios en 2023, Tips para definir con xito el camino de la sucesin en la empresa familiar, No todo es Oxxo; Femsa quiere competir con 3B y abrir tienditas de barrio, Mendel: Devolverle agilidad a los negocios a travs de una mejor gestin de procesos, Bill Gates le entra a la cerveza; compra acciones de Heineken a Femsa, Los cigarros volvern a los aparadores de Oxxo: obtiene suspensin contra prohibicin, De la cerveza a las fintech, Femsa quiere dar crdito con Spin de Oxxo, Femsa no solo vender Heineken, estos otros negocios tambin. ." That year it sold its 51 percent stake in one of the Monterrey Group's oldest holdings, the paper and packaging subsidiary Empaques de Carton Titan. Los benemritos de Nuevo Len. Under a complex arrangement, the creditor banks forgave $920 million in Alfa's debt in return for 45 percent of its stock. Privacy Policy. In 2013, Guzmn, the former leader of world's biggest narcotics cartel, was dropped from the rankings when it was no longer possible to asses his wealth, which FORBES had estimated at $1 billion. Latin American billionaires hail from seven countries: 7 from Argentina, 43 from Brazil, 12 from Chile, 3 from Colombia, 15 from Mexico, 5 from Peru, and 2 from Venezuela. His union with Consuelo produced numerous children, among them Eugenio Garza Sada, Isaac Garza Sada, and Roberto Garza Sada. Tel: +34-93-2534200; Fax: +34-93-2534343; E-mail: msosna@iese.edu Rosa Nelly Trevinyo-Rodrguez is the TEC de Monterrey Family Owned-Business Chair and Family Business Center Director at Instituto Tecnolgico y de Estudios Superiores de Monterrey (ITESM, Campus Monterrey). This is the reason why Mazatln stopped being the Capital of Sinaloa, Rescuing tradition! It was not only the leading private firm in Mexico but in all of Latin America. However, the date of retrieval is often important. St. James Press, 1998. Monterrey, Mxico: Gobierno del Estado de Nuevo Len, 1994. He was also a philanthropist. Anyone can read what you share. Another important subsidiary was Dinamica, S.A., which acted as the service group for the holding company. We use cookies to ensure that we give you the best experience on our website. This subsidiary accounted for 12 percent of Alfa's revenues in 1996. Their combined total net worth climbedfrom $3.3 billion in 1987 to $373.2 billion in 2017. Monterrey, Mexico: Comit de Archivo y Biblioteca, Congreso del Estado de Nuevo Len, 2003. Finally, the author alleges, the decision was taken by some family members to kill the 81-year-old man because he was clearly losing his mind. This at least is the view from Mexico City, 400 miles to the south, where there is resentment against the economic independence of Monterrey. de C.V., BBVA Bancomer, Nemak S.A.B. These children, in turn, intermarried with other prominent Monterrey families, including the Laguera and Seplveda families. I cover Mexico's billionaires, politics and U.S.-Mexico relations, Brazil Bounces Back With A Slew Of New Billionaires, Fortune Magazine's New Owner Is Member Of Thailand's Richest Family, Southeast Asia's Richest Woman Signs $6.5 Billion Deal For 50 Airbus Jets, The Indonesian Tycoons Behind Lion Air, Whose Plane Crashed Off Jakarta on Monday, How This Video Gaming Billionaire Invests His More Than $2 Billion, LinkedIn Cofounder Reid Hoffman On His Billion-Dollar Impact Investing Bet, Jeff Bezos Is $1.8 Billion Richer As Amazon's Market Cap Briefly Hits $1 Trillion, The $4 Billion Crypto Billionaire Who No One Has Heard Of. "It was all part of a plan," she says. ", Salinas says nothing can hold her back. Eugenio Garza Sada. 4. But this is how things are done high up. Some larger concernsnotably the Vidriera Glass Companybroke away to form their own groups, though retaining closebusiness ties to other family concerns. ", Salinas suspects that her relatives will want to ruin her economically, although "that will take them a while. It was therefoe not surprising that presidential candidate Luis Echeverria had close contact with Don Eugenio or, Salinas recounts, that he alerted him in the late '60s that the social tensions and the recent army repression demanded a tactical change. Carlos Slim - US$62.8 billion - Telmex, Inbursa, Amrica Mvil, Grupo Carso and Telcel Germn Larrea Mota-Velasco - US$25.9 billion - Grupo Mxico Ricardo Salinas Pliego - US$12.9 billion - Grupo Salinas Alejandro Baillres - US$9.2 billion - Peoles and Palacio de Hierro Juan Francisco Beckmann - US$7 billion - Jose Cuervo She has a monthly salary of approx. Many of the modern surnames in the dictionary can be traced back to Britain and Ireland. But there was a real problem as to who would be the new supremo, so they juggled the shares within the family and divided the group.. Surviving copies of "Our Group" inevitably have becomes hot property: Some have shown up on the black market fetching as much as $130 apiece, spotty photostats have circulated like secret documents. The agreements allowed Hylsa to spend as much as $165 million over the next five years in capital expenditures, thereby giving it the opportunity to continue trying to compete in a crowded industry. To preserve these articles as they originally appeared, The Times does not alter, edit or update them. Check for available units at Garza Sada 1892 in Monterrey, NLE. Petrochemicals, aluminum auto parts, refrigerated foods, telecommunications. Encyclopedias almanacs transcripts and maps, Encyclopedia of Latin American History and Culture. After inheriting the Tequila family business, at 32,Juan Francisco Beckmann Vidalled Jos Cuervo to international success. Part of Monterrey's political image is due to the complex structure of local private business. Hylsa became the largest privately run steelmaker in Mexico, a fully integrated complex with activities ranging from mining and processing iron ore to finished products. This company was involved in the entire steelmaking process from mining iron ore to manufacturing and distributing steel products. Tesla te busca: publica la primera vacante relacionada a la nueva planta en Nuevo Len, Lula da el s a transgnicos: Brasil avala el trigo genticamente modificado, En 2022 anunciaron inversiones por 20 mil mdd ligadas a empresas atradas por nearshoring: Caintra. The Garza Sada family is worth an estimated $16.9 billion, making them the third-richest family in Mexico . Franco Senz, Hctor. Two of her eight children, directors in family companies, have been forced to resign, she claims, while one of her researchers has been beaten up and threatened. Make Garza Sada 1892 your new home. garza sada family net worth garza sada family net worth She has earned all her wealth from being a civil rights activist and a writer. Karen Virginia Beckmann Legorreta and Dora Mara Beckmann Legorreta own their own line of jewelry and shoes called Crane by KB and POLPO by Kar Be;while Juan Domingo Beckmann Legorreta follows in the footsteps of his father in charge of the family tequila;He is married to Laura Laviada Ten-Barroso. . But in Monterrey, a bustling city where the summer temperature rarely falls below 90 degrees, the view is different. de C.V., Fomento Econmico Mexicano, S.A.B. They are among the top fifty companies in Mexico. Alfa did so well that the Garza Sada family was able to buy back much of the equity it had surrendered to its creditors. In 1998 the number of Mexican billionaires dropped to just seven. This is as a result of her work as a Singer-songwriter and a composer. Fifteen billionaires were droppedfrom the billionaires ranking that year. But because most shares of the multiple Monterrey Group companies remain in the family, the detailed composition of the two new groups has been easily hidden. As the brewery company became Mexico's largest, related activities were expanded and diversified until they too were large corporations on their own. By Alan Riding Special to The New York Times. Ral Martnez. Garza Sada Name Meaning. Owing to the relatively fast growth rate, genetic malleability, and carbon neutral production process, cyanobacteria has been recognized as a specialized microorganism with a significant biotechnological perspective. Privately, a family member told a reporter that Salinas had caused them "terrible headaches and had to be stopped even by force. He was also the president of his familys business, and was awarded a Business Social Responsibility Award by the Woodrow Wilson International Center for Scholars. A new flat-steel minimill was opened that year. Alicia Garza is one of the most loved celebrities of India, has a net worth of $ 5 Million as of 2021. But on Sept. 18, 1973, a chapter in the history of Mow terrey came to an Fend. Su infancia coincidi con la primera etapa de la industrializacin en Mxico, en pleno porfiriato (1876 - 1910), poca en que los inversionistas extranjeros introdujeron las tecnologas ms modernas del momento. Yet if it were proved that the respected dean of Mexican business was killed by the right, this would throw a very different light on the turmoil of Echeverria's last years in office. Eugenio, the oldest of this generation, took over the leadership of a major group of interlocking corporations, which became known popularly as the "Monterrey Group." In 1957 it patented HyL, a system of direct reduction known as fire sponging. Combien gagne t il d argent ? With companies like Elektra, Salinas and Rocha, Banco Azteca and Seguros Azteca, he is a Mexican visionary who takes entrepreneurship to another level. Although Alfa formed joint ventures with Hercules and American Petrofina to produce polyester, Du Pont to produce other synthetic fibers, Ford to turn out aluminum cylinder heads, and Hitachi to make electric motors, it insisted on control. The businessman has a total of 6 children, three from his first marriage to Ninfa Sada Garza and three others with his current partner Mara Laura Medina . The Garza Sada family Monterrey, Mexico. 19. "But there was a real problem as to who would be next 'supreme,' so they juggled the shares within the family and divided the group. Isaac passed away. Structural Info Filmography Known for movies De da y de noche (2010) as Producer pera (2007) as Producer Los nios de Morelia (2004) Cemex S.A.B. The group also proved innovative in employe relations, providing social security for workers before it was obligatory and substituting tradeunion activities with the socelled Sociedad Cuauhtmoc y Famosa, which looks after staff and their families from birth to death.