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Opinions expressed by Forbes Contributors are their own. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. So that's a positive viewership increase of 2%. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. NASCAR looks beyond declining attendance, TV ratings. And maybe this time, they will have learned from their mistakes. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND The fan backlash was loud and intense. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. North Carolina is close behind. Those moments generate interestand rivalries, which every sport needs. | This is a BETA experience. The news sort of heads downhill from there. For the first time in over a decade and a half, they seem to be headed in the right direction. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. NASCAR has been around for a longer time; it attracts a bigger audience, has more races, a longer season, and is more popular internationally than IndyCar. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. Business Solutions including all features. Please create an employee account to be able to mark statistics as favorites. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said. September 10, 2020 at 1:56 pm ET. POPULAR MEDIA . Last years season-opener at Barber only averaged 914 thousand viewers which is almost an extra 500 thousand. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. In todays media world they are now just a small part of what is used to measure the popularity of the sport. You can only download this statistic as a Premium user. NASCAR has lost interest in us.. . That doesnt mean they dont have talent, or arent brave. Are you interested in testing our business solutions? According to statistics the global TV viewership's for Formula 1 in 2019 stood at 471 million. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. James: Expect the unexpected on restrictor plate tracks. When NASCAR first started, you had a bunch of good ol boys who worked blue-collar jobs, usually in garages, and gottheir hands dirty and went racing at local speedways on the weekend and, if they were any good, developed a following. The same source claims that TV viewership for NASCAR stood at 2.92 million in 2019. They do not want to watch commercials over and over again. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Now, they buy their way in. You may opt-out by. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 The biggest challenge is how to select the most effective type of chart for your task. With Iowa and Vermont making up the remainder of the top five. Related: NASCARs NextGen car shows promise and one huge issue. Nielsen slowly began to develop ways to measure who was watching what, and how. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Most die-hard fans of NASCAR are those that have followed it the longest. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. It was blatant condescension towards what was arguably the most loyal fanbase in sports. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. It is now an elitist sport because only those who can afford to pay to play need apply. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. It was another case of costly arrogance; as much as fans loved NASCAR, they didnt love it enough to put up with an endlessly saturated marketing campaign featuring occasional snippets of racing each week. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. I covered NASCAR for six seasons for two excellent racing websites, Thats Racin (the Charlotte Observers racing site) and the Frontstretch. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. We all know what Im talking about. Then came the NASCAR popularity boom, the TV ratings and the $15 million per-car, per-season primary sponsorships. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. Las Vegas Schedule. Nielsen is still a big part of the media landscape. If you feel like you're losing control over your gambling experience, call When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. In a historic shift for the sport, beginning in 2020 NASCAR's premier series became known as the NASCAR Cup Series and featured four cornerstone brands as Premier Partners: Busch Beer, Coca-Cola, GEICO and Xfinity. It rewards winning, which rewards fighting for wins, which creates rivalries. And you hear more and more about this today. Photo credit: tequilamike on Visual hunt / CC BY Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. One-third of its viewers make more than $100k, compared to about 19 percent of the general population. NASCAR needs side-by-side commercials during green-flag racing and then full-screen commercials during yellow flags. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The season ended with two flat tires. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA Far from it. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. Im not buying the its too safe bit as a cause for the decline of NASCAR. There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. NASCAR 75. We are committed to (Photo by ISC Images & [+] Archives via Getty Images). Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. Should there be concerns with the current trend of viewership? We are happy to help. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. nascar popularity graph There are just so many things involved, but there are a lot of disenfranchised, disheartened people like us.. The #48 team should have been a gold mine. (I started with 2017 because it's recent and covers . Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. So if you can say that it's you and the NFL in terms of stability of your audience. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. And that is for the Indianapolis 500 of stock cars. Just ten years later, there were 13 such eventsnearly half the schedule. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). We then plotted the data on a map to help to visualize the most popular regions across the country. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. But NASCAR's popularity and success didn't happen overnight. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. They are the only one of the Big 3 Motorsports that still have this happen. It may leave behind fans stuck in the past. For example, a bar graph or chart is used to display numerical data that is independent of one another. Along with that came an all-important metric: the Nielsen ratings. Photo credit: sidehike on Visual hunt / CC BY-SA Just over a decade ago the Daytona 500 would draw 19 million viewers. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. I have been around and covered NASCAR for over two decades. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. the market and the fact it is not a true "nascar" collectible may restrict it from. (2022). Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. These days, he still watches plenty of races, giving. In contrast, basketball has incredible athletes and non-stop action. I also think it's healthy just in terms of the interest. Viewership for the 2019 Phoenix race was 22% lower than in 2018. This was a problem that actually needed to be addressed and wasnt. Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. NASCAR.com's Pat DeCola ranks the top 25 NASCAR Cup Series drivers as the calendar turns to 2022 and the new season is upon us. possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number People rooted for car brands as well as drivers, and car companies believed in the whole win on Sunday, sell on Monday mantra. Here is a full ranking of NASCARs popularity by state: West Virginia is the so-called NASCAR state with the most interest in the motorsport. For instance: The non-stop promotion of Danica Patrick, as if she was the Second Coming (she wasnt), turned off a lot of fans. Making matters worse, within four years, the driver with the second largest fan base finished with the most points in a season twice, only to lose the title to a points reset. Get full access to all features within our Business Solutions. A paid subscription is required for full access. IndyCar is seeing huge success as an open-wheel Motorsport, just like Formula 1. 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Photo credit: Zach Catanzareti Photo on Best Running / CC BY All Rights Reserved. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. responsible handling and protection of your personal information. The three most-cited reasons: --Cost of the trip. YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. sportsbooks. So heres what we did: We analyzed Google Trends data to compare NASCARs popularity across every state. to incorporate the statistic into your presentation at any time. It is not unusual to see speedway grandstands half empty and only several million will tune in from home. And one other thing about NASCAR in those days: the races were open to anybody who could qualify. NASCARs NextGen car shows promise and one huge issue, NASCARs Daytona 500 ratings indicate a worrisome trend. Economics . A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. All four partners are prominently featured in multiple platforms across the sport, including . +40 (724) 307.599 Lu - Vi: 9:00 - 18:00; nascar popularity graph 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Artificiality (11%) Slower cars (5%) Ferrari's struggles (1%) Rise of alternative championships (2%) Over-regulation (11%) Lack of interest in drivers (4%) New media (4%) Business and politics (8%) Total Voters: 450 An F1 Fanatic account is required in order to vote. | 27 February - 04:08 | Reid Spencer. You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. But that in itself wasn't necessarily the crime. Theyd pack their PT Cruiser, drive for a day or two and arrive at the racetrack to tailgate and soak up every moment of their favorite sport. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. (CO, His father, NASCAR Hall of Famer Bill Elliott, won the award a record 16 times during his career, including 10 . If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. California sitting third from the bottom may raise a few eyebrows considering it hosts two Cup races and a number of drivers hail from the Golden State, including 7x champion Jimmie Johnson. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. It didnt help that a hugely popular driver underperformed, but that shouldnt have caused this much of a free fall. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. . Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. The Williams are just one example. By the measurements used today, NASCAR then is in a very good place. First, the cars are relatable as the stock cars come from models that people use every day (though heavily modified). Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI). In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. But theyve also improved the schedule, the broadcasts, and the method of determining a champion. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Firstly, the NASCAR Hall of Fame is located in Charlotte. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Average finishing positions from 2017-2021 are blue. NASCAR Cup Series driver pages: Bios, statistics, race results videos, news, photo galleries, car, team, shop gear, date of birth, rookie year Graphs are a great way to visualize data and display statistics. Fans said tickets are the smallest impact on their financial decision, because ticket prices are dwarfed by the cost of hotel rooms and transportation to events. Statista. nascar popularity graphmaryland lacrosse camps 2021. nascar popularity graph italian prayer for protection In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. NBC did the best with what it was given, really, but there were few compelling storylines. The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. As Ive said, the sport is finally addressing its venue problem. By subscribing, you are agreeing to by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. There's a lot of people that are looking around and understand that the economics of our sport probably are in a better place now than they've been in a long time.. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. The venues are diverse, with half-mile bullrings, twisting road courses, high-speed intermediates and. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant?