Which of the following is the company using to convey its membership in the retail segment? c. Multiproduct branding 2020-2023 Quizplus LLC. Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? C) points-of-inflection Which of the following is correct about examples of co-branding? Which of the following statements about creating a brand is true? A. flanker brand. D) employee B) strategic points-of-parity; conceptual points-of-parity D) Competitor analysis b. True In terms of the goods-services continuum, this is an example of a ___________? C) are a necessity while creating a firm's vision and mission statement a. c. It is not a good brand name because it isn't clear that it is about dog food. Find the following probabilities: P(X=60)P(X=60)P(X=60). . d. Brand awareness e. Inseparability. What does the company assure by stating that the beer tastes good? b. Credence qualities Financial Market Class 12 Business Studies MCQs Pdf. b. d. What he or she wants from the experience before meeting with the service provider. D) deliverability a. c. Ruffini corpuscles There is no way to distinguish the product from its competitors other than by the brand name. d. Positioning \\ E) brand extensions, ________ are visual representations of consumer perceptions and preferences. These are all ways to leverage brand equity by charging a fee for others to use your brand name. The following statements about private labels are true, except: e. You said all of these things, and meant them. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Multiple Choice O It is a collection of coordinated advertisements that share a single theme. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? c. Rubber branding. Hermione used ___________ to evaluate the quality of this service? d. Kept. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. C) morality Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Good dominated offering A cobranding strategy might involve a licensing agreement. ith the development and maturity of digital marketing, which of the following statements is true? If your friends tell you that the company should be liable for a problem, then they probably are liable. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Which of the following statements about branding is. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ c. Consumers are unwilling to pay premium prices for similar products. b. c. Increased customer loyalty Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. a. Packaging is not an important consideration in product strategy. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success . C) brand benefits Options 2 and 3 are wrong: 2. A) help firms to analyze who their competitors are e. Quality and value are easy to maintain. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Variability (Inconsistency) b. A) to point out competitors' points-of-difference D) believability False and . An expressed warranty means that? d. Attribute Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. Describe a data-gathering process that produces observational data. B) clear profitability to the company a. Perishability (Inventory) Uploaded By lawjieyin. d. Offer a consumer clues as to the quality of the product inside. e. Licensing, Raul purchased a microwave oven. B) Market research A) Use Zipex for quick and thorough cleaning. B) points-of-presence the goal of positioning is to ________. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Select one: D) product Which of the following statements about the branding guidelines for a small business is true? Cooperative branding is the joint venture of two or more brands in one product. 2. Select one: Transcribed image text: Which of the following statements about brand names is true? Uploaded By ElderHawk5. Which of the following is not branding benefits specific to B2B context? a. b. A) competitive points-of-parity Government positioning takes precedence over NGO (non-government organization) positioning. Select one: Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. A. Flanker brand B) services Which of the following statements about branding is TRUE A Customers are willin. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; A) practicality b. An implied warranty means that? A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. C) category points-of-parity; deliverable points-of-parity She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. e. The retailer has a lot of experience with advertising. The point of contact between the customer and the service provider is called the ___________? b. Comparatives A service is the intangible component of a product. What the training program for employees was intended to accomplish. Most Relevant is selected, so some comments may have been filtered out. Select one: E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. c. What he or she is expected to do in order to create the service. School University of Houston, Downtown; Course Title MKT 3300; Type. c. Gap analysis a. c. The retailer is a recognized brand A) Brand positioning Discuss the business-cycle approach to investment timing. e. Intangibles. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . All of the marketing concepts that deal with tangible products apply to services as well. a. free nerve endings Which of the following statements about pricing in the not-for-profit sector is FALSE? A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Options: It captures all benefits offered to multiple market segments and the price for those benefits. a. Select one: B) peculiarity C) relying on the product descriptor Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. Which of the following is true regarding customer personas? (The IRS schedule will spread depreciation over six years.). c. Service The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. A. brand extension. c. Package A) Customers are willing to buy by brand only when it assures "top quality. These are all expressions of the value of brand equity. Brand extension. B) Conceptual points-of-parity a. The purpose of this concept was to help make the point that? 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. C) are a necessity while creating a firm's vision and mission statement. These brands offer experiences and we buy them with that experience in mind. d. There is no such thing as a pure good or a pure service. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel C. brand extension. D) rational advantage The key to building a brand is to use a different approach each time you mention the brand name. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. e. Positive Brand associations. event would be an example of what kind of promotional activity. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. Select one: E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. All of the marketing concepts that deal with tangible products apply to services as well. Generic branding D) using channel differentiation Infringement Which of the following is NOT true regarding brand loyalty? c. Integrated marketing communications is less important now than it was in the past. a. Credence Qualities During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. A) points-of-difference e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? e. Recovery strategy. The appeal of recognized brand names is declining. C) Noncomparitive positioning e. Perishability (Inventory). D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. Select one: Word of mouth a. \end{array} Select one: See Page 1. D) Procedural models d. The retailer has national distribution A sentence of the form "If A then B" is true unless A is true and B is false. . C) The highest level of brand equity involves establishing product benefits. This suggests that in order to have a successful service experience the customer has to know? a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? e. Changed as circumstances change. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Hours, days, and weeks often go into crafting the perfect brand positioning statement. Protect the product from excessive heat or cold. d. Printed on the package or in the instructions Substitution (statement 2 into statement 3) or transitive property 5. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. a. b. How much the service will cost. E) TQM. It is always rational to prefer brand names over generic substitutes. Which of the following is the company using to convey its membership in the hatchback segment? a. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Brand awareness b. A) sustainable advantage Select one: B) innovativeness Documentation a. C) need-based positioning b. A) narrative arc Generic brand, no-name brand B) category-based positioning A half-truth is a deceptive statement that includes some element of truth. b. E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? B) differentiability 5. The express warranty Which of the following statements is true regarding packaging? c. Lawyers Association Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. C) believability c. Heterogenity (Variability) A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Warranties can be either express or implied. Which of the following is true regarding URL text? This is an example of ________. and its value proposition to consumers. C) image D) announcing category benefits " The same is true of Clorox products. b. B) Need-based positioning In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? D. many consumers still perceive private labels as being inferior to manufacturer's brands.